Seoul Square (in Seoul, Korea) is the world’s largest LED screen, measuring an impressive 80 x 100 meters. On May 24, 2012, Rafaël Rozendaal screened a number of his art websites, curated by Lauren Cornell and the New Museum. The event was produced by Calvin Klein.
www.muchbetterthanthis.com (Collection of Almar & Margot van der Krogt)
www.likethisforever.com (Collection of Allen & Overy)
Music by Cold Void (Luuk Bouwman & Rafaël Rozendaal)
"…Screened a number of his websites…” (emphasis mine). Am I the only one who sees the irony in this?
It’s an impressively sized screen, for sure. Best viewed on mute. Actually these are best viewed in their native formats, which are websites, not screensavers. Nonetheless, sponsorship by Calvin Klein is a get. Hopefully everyone got paid handsomely. And I mean that sincerely.
…And thus the long road to the Triennial begins…